Friday, February 25th 2005
In this week’s TIME magazine there is an article about Intellifit , a new walk-in glass booth coming soon to your favorite clothing store, that measures your body with radio waves. At first glance, this seems like a nifty concept- the idea of finally getting the right size for all of your many parts. It could make shopping for a bra easier, I guess.
But I wonder this… I wonder how many women it will instantly reduce to tears when they read their printout and see the cold hard proof that they are not actually a size 6. No more excuses like Gap jeans run small, Bebe is only for women with a tiny frame, or my butt never fits in anything from Abercrombie & Fitch… ( of course I made these up just now)
The many explanations we have for why something does not fit us will be gone like the size we thought we were forever. All that will remain is the God’s honest truth - and it will suck holy handbags.



















